Our client was unhappy with the results of their ad campaign. Despite spending a significant amount of money on ads, they were not able to achieve their desired results. The campaign’s ACOS (advertising cost of sale) was high, and ROI (return on investment) was very low.
After Reviewing the Account, we have changed ads strategy. We have optimized KT Campaigns & Also started PT Campaigns. We have also planned for Banner ads as well to increase the product visibility.
We made the following recommendations to improve the campaign:
After implementing the revised strategy, the number of orders increased significantly by above 70%. And total ROAs has increased from 3.5 to 8 Roas.
Target a more specific audience: We used purchase history data to target specific keywords and competitor’s Product to grab more traffic on their listings.
Improve the ad creative: We created new ad creative that was more engaging and relevant to the target audience.
Adjust the bidding strategy: We adjusted the bidding strategy to be more conservative. This helped to reduce the ACOS and improve the ROI.